PASCAL EWAAT EKAI

Senior UX/UI & Product Design Leader

LinkedIn

About

Highly accomplished and results-driven UX/UI & Product Design Leader with 3+ years of progressive experience spearheading innovative digital product development from concept to launch. Proven expertise in leveraging user-centric design principles, advanced research methodologies, and cross-functional collaboration to deliver intuitive, high-impact solutions that significantly enhance user satisfaction, drive engagement, and achieve business objectives. Adept at leading and mentoring design teams, integrating emerging technologies like AI, and optimizing complex user journeys across diverse industries including immigration, fintech, and healthcare.

Work Experience

Founding UX/UI & Graphic Designer

GUIDELI, Immigration Solution With AI Petition Drafting

Oct 2023 - Aug 2024

Led the foundational UX/UI and graphic design for an AI-powered platform, significantly streamlining visa application processes and enhancing user experience through strategic research and cross-functional integration.

  • Spearheaded the design of a groundbreaking AI-powered platform, revolutionizing visa applications for EB-1A, EB2-NIW, and O1 visas by simplifying petition and recommendation letter management.
  • Delivered a user-friendly platform that reduced immigration petition preparation time from 3-4 months to less than 45 minutes, significantly improving customer satisfaction and retention rates.
  • Conceptualized and implemented a tailored user journey from entry to settlement, encompassing vital aspects such as banking, SSN acquisition, legal assistance, and transportation.
  • Conducted in-depth user research to identify and address unique immigrant needs, enhancing overall user satisfaction and product relevance.
  • Collaborated cross-functionally to seamlessly integrate AI functionalities, empowering applicants to generate compelling petitions and recommendations.

Lead UX/UI Designer

ZUNKO, Stock Trading Mobile Application

Dec 2021 - Oct 2023

Directed the comprehensive redesign of a stock trading mobile application, focusing on user experience, data-driven feature improvements, and the successful integration of gamification to boost engagement.

  • Directed the comprehensive redesign of the Zunko Stock Trading application, driving a seamless and intuitive user experience.
  • Led user research practices to gather and analyze quantitative and qualitative data, informing and driving significant improvements in app features, including search functionality.
  • Pioneered the integration of a competition feature, introducing gamification elements that boosted app usage among university students and finance enthusiasts.

Creative Director & UX/UI Designer

AYA TRADES, Tech Agency

Mar 2022 - Oct 2022

Served as Creative Director and UX/UI Designer for a tech agency, consistently delivering high-quality, user-centric design solutions, optimizing user onboarding, and leading research initiatives to enhance overall user experiences.

  • Recognized for ability to adapt to evolving project requirements in fast-paced environments, consistently delivering high-quality, user-centric design solutions.
  • Played a pivotal role in enhancing user onboarding processes and interface functionalities for Lootverse.com, contributing valuable insights and innovative ideas that drove continuous improvement and optimized user interactions.
  • Proactively led design initiatives, fostering innovation and enhancing cross-functional collaboration within the team.
  • Conducted thorough user research and analysis, gaining deep insights into target users' needs and preferences, leveraging findings to develop intuitive design solutions that resonated with users and significantly improved overall user experiences.

Education

Business Information Technology

ZETECH UNIVERSITY

Sep 2017 - Nov 2021

Certificates

Gamification: Motivation Psychology & The Art of Engagement

Udemy

Jan 2023

Projects

Ponya eHealth

Jan 2023 - Dec 2023

A medical app that simplifies consultation booking and management for seamless healthcare experiences.

Project30

Jan 2023 - Dec 2023

A habit tracker mobile application designed to help you build and maintain positive habits effortlessly by staying motivated and accountable as you track your progress and achieve your goals with ease. By forming circles to challenge and hold each other accountable, with a leaderboard.

Otayo

Jan 2023 - Dec 2023

A Mauritius event booking mobile application, manages and lists all upcoming events for users to book tickets, incorporates a map section of ticket buying locations, and a blog feature.

Lootnance

Jan 2023 - Dec 2023

A trading website & mobile app for citizens in a metaverse world to buy and sell currencies used in that world with an OTC market availability.

Languages

English (Fluent)

Skills

Figma

  • UI Design
  • Prototyping
  • Collaboration

Graphic Design

  • Visual Design
  • Branding
  • Layout

Framer - No Code Web Development

  • No-Code
  • Web Development
  • Interactive Prototyping

User Research

  • Qualitative Research
  • Quantitative Research
  • User Interviews
  • Surveys
  • Usability Testing

Wireframing

  • Low-Fidelity Prototyping
  • Information Architecture

Prototyping

  • Interactive Prototypes
  • High-Fidelity Prototyping

Usability Testing

  • User Experience
  • Feedback Analysis
  • Iteration

Adobe Creative Suite

  • Illustrator
  • Photoshop
  • Visual Design

Information Architecture

  • Content Organization
  • Navigation Design
  • User Flows

Adobe XD

  • UI Design
  • Prototyping

Cross-Functional Collaboration

  • Team Leadership
  • Stakeholder Management
  • Agile Methodologies

User Interface Design

  • UI/UX
  • Visual Design
  • Interaction Design

User Flows

  • Journey Mapping
  • Process Optimization
  • User Experience